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RSS (Rich Site Summary); originally RDF Site Summary; often called Really Simple Syndication, uses a family of standard web feed formats to publish frequently updated information: blog entries, news headlines, audio, video.aA hot topic for any website owner is that of SEO (search engine optimization) which is all about the ability of a site to rank highly for particular search terms in search engine results. If you don’t rank well in search, you may well be limiting your traffic considerably. Many efforts are made therefore to improve sites traffic by improving search visibility. One of the ways this is achieved is to increase the amount of content at the site so that the number of keywords found by search engines is maximized. In addition, search engines generally display the most recent content that meets their criteria wherever possible.

RSS feed contents in themselves will not enable much better ranking as their content is not unique; however, the increase in traffic that is generated as a result of your site being the place to go for information will help considerably. The more time a user spends at your site, the higher it will rank too. Google keeps a track of all these metrics and uses them to keep track of your site and how much it appeals to the people who go there.

Since Google changed its search engine completely in Sep 2013 (The "Hummingbird" update), there has been a big shift in many websites in terms of ranking in their search results. More attention has been paid to duplicated and low value content. However, the content of an RSS feed is not accessed by a search engine crawler - all they will see is the XML code that created the RSS feed, and the HTML of our widget code (our FeedWind code) - the content will be detected as being syndicated which is not a bad thing as long as that is not the only content on the page. Notably links in RSS feeds have 'nofollow' instructions attached as default.