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There has been much speculation and misinformation in recent years about whether social signals from Facebook and Twitter factor into Google search algorithm, and if so, how much. While some SEO professionals focus on social media for the rankings potential, others strictly look at social for the traffic, awareness, and other indirect benefits.
Matt Cutts, the head of Google's webspam team, tackled the subject in his latest webmaster help video, which asks whether Facebook and Twitter signals are part of the ranking algorithm, and how much they matter.
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