[Nikita Patil]

Here are three reasons your bounce rate may be high:
1 – Pop-ups
A well-timed pop-up can increase conversions, getting more people signed up for your mailing list or your products and services. There’s only one problem: many visitors find them extremely annoying. Others say pop ups work and don’t hurt conversions. Either way, I suggest you test it.

The timing of the pop-up is also something that could and should be tested. If you are finding that instantly displaying a pop-up is increasing your bounce rate, consider delaying the pop-up them so people can see the site first.

2 – Poor Design
Try to look at your site with an unbiased eye. Is it really appealing?

Readers are not designers, but they can sense poor design. Ideally your design should have a visually harmonious feel which should subtly reinforce your brand.

A poor design doesn’t necessarily mean the colors are a poor choice. As a designer once said to me if your design is really good it will work even if your site is in black and white. Design also goes hand in hand with the other important aspect of the user experience – usability.

3 – Navigation and Usability
As a web user, when you visit a cluttered site where you can’t find the information you want, then there’s no reason to stay. That’s part of having a site that complies with web usability standards. Even if you aren’t interested in becoming a master of Jakob Nielsen’s 113-point web usability checklist, understand these three basic components of web usability.

Website visitors expect certain things to be in certain places, stick to conventions (like navigation across the top of the site) in most cases.
Every square inch of your website doesn’t need to contain something, whitespace is your friend.
Above all else, users should be able to determine what you do and what you offer within a few seconds of reaching any page on your site.
Notice how CopyBlogger makes it easy to determine what they do, uses whitespace to let the design breathe, and takes advantage of normal website usability conventions to make it easy to stick around and buy their stuff.