Search engine while deciding the rank of web page in search results take multiple things into consideration. And the most important of that is the number of inbound links to your page. If you have more number of links linking to your website then its likely that your pages will rank higher.
So link building is an activity where webmasters try and build those incoming links. There are multiple techniques of link building some of which are listed below
1. Buying links
2. Affiliation with other websites
3. Social tagging and bookmarking
4. Commenting on blog posts and forums
Hope this is useful
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