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It increases the content on the website
Increases the Keyword Density
As they are written around keywords you want to target it helps to rank the keywords better in the long run
The articles can be submitted to various online resources
A back link can be created from the resources so it serves the link building requirement as well
Links created through Article Submission are Theme Based and Contextual
The links stay there so you don't have to worry about them being removed
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