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Good search engine rankings are vital for any company that is selling goods or services via an internet site. The process of using regularly updated content to drive visitors to a website is called Search Engine Optimisation (SEO). A simple explanation of SEO is that copy is specifically crafted to highlight certain keywords that the search engine will recognise; it will then point visitors to the site containing those keywords within an article. If a website isn’t constantly updated the search engine spider will probably recommend visitors to a competitor’s site who looks to have more relevant content.
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