Black hat SEO refers to the use of offensive SEO techniques or tactics that aims only on search engines. That means it doesn't concur search engines guidelines. Example black hat SEO tactics include doorway pages, keyword stuffing and invisible text. Using this type of SEO to your web site is highly risky thing, can easily banned by the search engines.
White hat SEO is also know as Ethical SEO, follows all search engine rules and policies. It is a best SEO strategies mainly focus on human audience techniques like using link building to improve link popularity, and writing content relevant for human readers. White hat SEO is like slow poison. But you will definitely get better results.
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