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SEO means Search Engine Optimization. In this process we will do On page optimization and Off page optimization.
On page optimization topics covered:
Title Optimization
Meta tags
Heading Tags
Content should be unique and best quality
Keyword Optimization & Synonyms
There should be outbound links within the website
Image optimization
In the process of off page optimization
-Article writing
-Social Bookmarking
-Directory Listing
-Blog Commenting
-Link Building
If we will do these things on a regular basis then our website will get long lasting back links which leads to better search engine ranking.
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