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One thing is clear now – search engines are relying, to a pretty good extent, on social media activity to weigh the significance of brands. For Google, having your post shared, liked, or retweeted by an influencer is a big plus since social signals are being treated in much the same way as links(some carry more weight than others). Bing also checks the authority of Twitter users who tweet or retweet your content, and they also place more emphasis than Google on the number of these actions.
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