Twitter and Facebook are both equally good. It totally depends on how you market things. If your site content is dynamic, something like news feed, then Twitter can be a better option. Same way if its e-commerce site Facebook is better option, because in Twitter you can use only limited Text whereas in Facebook, you do not have that issue.
More over its better if you can maintain both. But make sure, you make separate content for each keeping the constraints in mind..
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