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There are many ways to build up SERP you may consider this steps
1) Create an HTML Sitemap
2) Create an XML Sitemap
3) Keep Code Clean and Make JavaScript and CSS External
4) Make Your Site Speedy (consider more and take a focus on this)
5) Check Your Server Configuration for Errors
6) Use the Canonical Tag to Make Sure Dynamic URLs Aren’t Creating Duplicate Content.
hope you may clear.
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