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PPC ads are more successful when they involve planning. You need to do some thorough research on your target demographic. This will help you learn what type of messaging you’ll need to use in order to get people to click through. You also need to research what keywords will be the most effective for your company. Think of a list of keywords that people will use to locate your business, products or services and write them down. Then use Google’s Keyword Tool to help you learn which of these keywords is the most successful as well as help you learn other keywords that you may have overlooked.
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