[williamforrest]

PPC can get you where you want to be as long as you have the means of spending your income. It's very crucial, just one wrong bid and you'll be at the end of the list. SEO will take some time to pump up your ranking but as I see it people trust more in organic results and have hesitations to click a paid ad. People tend to check the site first, then come back later. In reality conversion rate of natural listing is higher than PPC. In SEO the work won’t stop once you stop paying for it. There's no conflict in using SEO SMO and PPC to drive traffic, they are complementary strategies. It's best to combine this techniques.