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Long tail keywords are another bit of scam artist bull typical of what SEO-tards will tell you; partly because it works for the purpose of "magical perfect match" rankings, that quite often have absolutely nothing to do with what people are ACTUALLY searching for.
It's part of the whole "keywords research" hoodoo-voodoo, said particular brand of manure being that if you pick some perfect match phrase that nobody else has on their sites, or isn't even relevant to your topic, put it on a site, OF COURSE it will be in the #1 ranking spot; that's because every other site that comes up is likely a 'non-competing competitor'.
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