Thread: SEO vs PPC
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Old 04-18-2014, 02:31 AM   #8
seo_butterflyth
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Join Date: Mar 2014
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Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’
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