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Cross linking? I believe you are referring to reciprocal and inbound links. That is when website A and website B both have a link to each other. A <---> B
That can be of benefit if both sites are of similar content. However that looks strange if a Bank is sharing links with a Pizza Restaurant. Google gives higher link juice for more relevant links.
Don't create a link Circle! This is very bad and you can get caught by Google. It where links are shared in one direction with 3 or more sites to share equal PR. So a link circle looks like A--->B--->C---D then D--->A see D linking back to A makes a complete link circle with no other inbound or outbound links.
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To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
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