[seo_butterflyth]

You want to reduce your website alexa rank then first you know about alexa rank. This is a ranking system set by alexa.com that basically audits and makes public the frequency of visits on various Web sites.
You want to reduce it then you need to work on your website traffic. Do some activity which are helps to increase your website traffic like Social media, Adding new and fresh content in the website and share it on Social media and High pr social bookmarking website. Once your website visitors increased, your alexa rank will be definatly start to decreasing.