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On page SEO Factors includes:
1. Title
2. Meta description
3. Meta tags
4. Content
5. Keyword Density
6. Interlinking structure
7. Easy Navigation
8. Sitemaps (HTML, XML or some use ROR also)
9. Web page speed (Loading time)
10. Redirection(From non-www to www or vice versa)
This is a small list for ON-page factors. Hope this will help you.
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