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I actually agree with the Facebook ads suggestion.
Had my Facebook page for almost as long as my site was up but my Facebook friends stink and very few actually liked the page. I got a $50 coupon for facebook Ads so I used it and now my site's facebook page has over a hundred likes. Just getting it out to people who were interested in the topic has made it so others like it (I never paid more than the $50 credit)
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