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Backlinks help us in mainly 2 ways. 1 is to get traffic and the other is to get good ranking on search engines. But this will require quality backlinks. It doesn't really matter how many backlinks you have but the quality of those links. What makes a quality backlinks is whether the link comes from a related site that has a high page rank itself. To have quality backlinks takes time and knowledge so most people prefer to outsource this service.
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