A Call To Arms
As SEOs it is our duty to provide our clients, or the companies that we work for, with up-to-date tactics based on campaigns that will capitalise upon the changes that the search engines have put in place. Many remain in the dark and offer poor insights into what can be achieved through creative thinking and great technically-minded execution. We must educate those that we work closely alongside to ensure that they are not thinking about old, ineffective tactics for their campaigns. Ensuring that they remain up-to-date and work synergistically to achieving the overall goal. Greater
