
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media.
Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank.
Optimize your non-text content so search engines can see it. If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for