SEO :-
1. SEO’s return on investment will continue to rise long after PPC has peaked. This is because of several reasons. If you are consistently searching for similar terms (because it’s your field of interest) then you will start to see the same ads and develop the equivalent of banner blindness (visually tuning out the ads).
2. 85% of clicks resulting from a search are on the organic links rather than the paid ads.
3. 86% of web searchers trust organic SEO listings more than sponsored/paid PPC listings.
PPC :-
1. PPC has instant results and can generate visitors as soon as you turn on the taps (much faster than SEO which needs to build authority for your site). Adding in a crowd sourced company like Trada and you can not only take the work off your plate – but see a higher ROI as a result.
2. You can manage your budget and measure your ROI much more easily with PPC.
3. 50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link.
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Last edited by albertsmith31; 11-14-2013 at 02:58 AM..
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