In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.
Some of the submissions under off page optimization :
blog commenting
classifieds
directory submissions
forum posting
link exchange
press release
social media
social bookmarking
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