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Pay Per Click Advertising (PPC) involves creating and placing ads in the margins of the search engine result pages. Many businesses use these ads to persuade people to visit their website. In order for a PPC campaign to be effective, you, as an advertiser, must bid on keywords that best define your business. Your ads will appear when someone searches for products or services using the keywords that you placed a bid on. You only pay when a visitor clicks on your ad - hence, Pay Per Click.
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