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In order to make use of Squidoo for getting links for your website, you must understand how Squidoo works. Squidoo uses tags to categorize the user created pages, or 'lenses' as they are called. Whenever a user creates a Squidoo lens, tags must also be created for each lens. All of the user-generated lenses are linked to tag pages, which are in turn linked back to all the lenses that use the same tag. This is how automatic links are generated for the lens you create in Squidoo. Your Squidoo len's popularity increases because of the links it automatically receives from the tag pages!