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Old 10-10-2013, 10:53 PM   #4
Eddie_H
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Join Date: Oct 2013
Posts: 12
they differ in a few areas to attract different target markets. Very common for large companies to have product lines that may be similar but target different segments of consumers. for example, instead of creating a single product that captures 60% of the market you can create 5 different very specific niche products that are very targeted and capture 20% each to help dominate market share.
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Eddie
Founder of Reshoot LLC

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