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Pretty much what everyone else has said. It's easy to get caught up in the idea of making some fancy design with multiple colors, a drop shadow, some kind of texture, or crazy font but those are big no-no's. It has to be very simple and catchy. Look at some of the most famous companies today and their logos. See a trend? they're all very simple, usually just 2 or 3 colors with the text being 'font with meaning.' Follow that and you can create some awesome logos.
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Eddie
Founder of Reshoot LLC
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