I think you should learn SEO yourself so that way you can learn different strategies that would best fit your site/business. Yes, doing it yourself may take longer but it will be more rewarding when you see your work paying off and your site moving up in the ranking.
Also just as TrendJewelry said, be VERY CAREFUL when choosing a SEO company to work with. Sometimes it's hard to understand what exactly these companies are doing to your site and they may be more willing to make risky decisions since it's not their site and their clients expect quick results.
If you decide to pay someone, expect to PAY A LOT. Just as andrewc has stated, expect to pay at least $1,000 a month for very basic SEO. Stay away from people who offer thousands of backlinks for a few bucks, it will destroy your rankings in today's penguin and panda era. You just cant fool Google with crappy content, well some can, but never for very long.
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Eddie
Founder of Reshoot LLC
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