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Here are the top benefits that companies are seeing from social media marketing:
* 89% of respondents said that social media marketing has generated more business exposure
* 64% saw lead generation increase by using social media 6 hours or less per day
* 69% of marketers use social media to gather marketplace intelligence
* 62% of marketers using social media for 2+ years reported a rise in search engine rankings
* 62% of businesses with 10 employees or less reported that social media has reduced marketing expenses
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