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On page optimization:
1. Use of proper meta tags - title, description tags
2. Repetitive use of keywords without over doing it - max 3%
3. Use of alt text for images
4. Using keyword in title, description
5. Using keyword in H1 and H2 tags once
6. Content should be at least 350 words.
7. Formatting the page with proper use of headings, sub headings and ordered and unordered lists.
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