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anchor text
Sites with excessive use of keyword as anchor text have earned penalty. Vary your anchor text in your back links. The general guideline is:
40% - keyword
20% - URL
20% - brand name, product name, etc
20% - generic terms, like Here, click here, go here, find here...
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and
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Last edited by tomamal; 08-25-2013 at 08:18 AM..
Reason: it was incomplete
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