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Hi,
Bounce rate is the amount of less time spent on your website by the users, having a high bounce rate is very bad, which will effect SERP's , it shows that user don't like your website , just make sure you provide more user friendly website, were user can easily navigate and find things what he is looking for more easily, then slowly your bounce rate will reduce, make sure to keep your bounce rate under 10, always for better resullts
Bejoy
worldofchemicals.com
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