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"do follow" and "no follow" are of course not unfamiliar. Do follow and no follow are the link attributes attached to a link on any website to assist the search engine about its quality. Webmasters use this service heavily to tell search engines whether the link posted on their website is a reliable one or not. It helps the search engine to determine if the website wishes to link their page to the mentioned link, so that the visitors could have more information about their desired topic.
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