The North Face Apparel Company issued a e-mail statement to ABCNews.com today,
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saying the creation of a unique logo and brand identity should be based on integrity and strong ethics.
"
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is all for creativity, 'butt' we opposed Jimmy Winkelmann's logo in order to protect our famous trademark. And, just to be clear, we have not sued him," the statement read. "Like thousands of companies around the world, we work diligently to protect trademark rights. This situation is,
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in reality, a serious problem companies deal with every day. "