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I wonder if there's simply too many calls to action on your home page. Why do you need to have all those "shop now" buttons if the exact same actions are available in the drop down menu? Right now it looks so cluttered that it probably confused users more than it helps get them in to your conversion funnel.
P.S. Jewelry is spelled wrong.
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from PrecisionEnvelope.com
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from Lorraine Gregory
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