[Matt Hutchings]

I don't think there's a single "magic bullet" that, when applied to your site, will in the blink of an eye make you a millionaire. It's a fallacy to think that there's one thing out there that you should be doing that will really kickstart your website or send it to the top of a google search or what have you. If you really want to make money with you website, you need to apply many different marketing methods. But, and I want to emphasize this, the most important thing you can do is have a good product to sell. If all you're doing is selling vaporware, then you'll be hard pressed to make any real money.