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01. Driving traffic from sources other than search engines:
Social marketing presents a low-cost opportunity to increase traffic from additional sources.
02. Targeting specific groups: The establishment of sites and communities targeted to specific groups can allow you to pick the areas of social marketing best suited to your website and goals.
03. Utilizing Word of Mouth Advertising: Social marketing allows users who find your information in social websites to easily share it with others. This ‘viral’ spread of information among friends and acquaintances creates conversations about your brand and has the strength of personal recommendation.
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