[abhirampathak3]

1. PPC campaigns on popular search engines like Google and Yahoo will give you more exposure for the keywords that you choose than if you simply pursued a search engine optimisation campaign alone.

2. Pay per Click campaigns allow you to choose the keywords that truly matter to you, no matter how popular or how obscure, as long as you understand that the price of the click is affected by the popularity of the keyword.

3. Paid Search Internet advertising campaigns do not require that you pay for your advertising unless someone actually clicks on the link in the ad. Your ad can display as often or as little as you like, and until someone actually follows the ad to your website, you do not owe a penny for your advertising campaign.