[Zora2012]

Activities you undertake on your website, such as maintaining a certain keyword density, or on other websites, such as link building, with the intention of ranking higher on search engine results pages, is called Search Engine Optimization (SEO).

Search Engine Marketing is great way to market your company�s products or services to online users in a direct and relevant manner. This can be achieved by bidding on keywords and key terms through Pay Per Click techniques and through Search Engine Optimisation techniques such as meta tags, on page content optimisation and link building. Search engine marketing ensures you are delivering an almost immediate solution to online users that may not have previously known your website existed.