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It is important to realize that concept of SEO has undergone a huge transformation. The future of SEO relates to various aspects such as shared technology, content marketing and social media. It is true that Google keeps updated with all the latest changes and presently focuses more on relevant and high quality content. Most of the professionals give more emphasis on aspects such as social media and the latest technology. Search engines such as Bing and Yahoo these days focuses more on social media and content marketing approach. It is a fact that SEO is a complicated process and demand special attention.