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Both are different where you have to paid for PPC on advertising instead of SEO, seo is totaly free but it take time, effort and lots of quality work, even PPC will take you there by spending $$$ (as per the compensation) i would like to suggest you if you are going through the PPC so please analyse the market then go through it, if you decide to go through the SEO so analyse the competition, choose best keywords and start the SEO process.
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