First of all search if your competitors have website or not. If they have, then check what keywords they have used and what phrases they have targeted. Then create an excel sheet for keywords and put all keywords collected from your competitor there.
After that you can use Google Adwords Keyword tool for searching keywords. Just search for Google Adwords Keyword Tool in Google and you will find it on first place. Click on it. Just enter the words you get from your competitors. Also enter words related to your business which are not included in the competitors keywords list. Then select the country if you are targeting specif country otherwise keep all countries selected. Now click on search button. You will get lots of keywords, Keyword volume and competition. Select low compition keyword with high volume.
Thus you will find the best keyword for your site.
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