[nptifitness]

Keyword optimization is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.
* Title Tag: Your target keywords must be included in the title tag (and front loaded). This is the most important piece of content on your website, both on and off-page.
* Links: Keyword optimization should be integrated into your link building strategy. Internal links, inbound links, breadcrumb links, navigational links should all have your top optimized keywords. It's also important to track and manage your link text efforts
* Content strategy: If you want to rank well and connect with searchers, you need to use your target keywords in your content. WordStream for SEO helps combine keyword research with content authoring (just saying...).
* Images: Don't forget to optimize keywords in the pictures on your website. Target keywords should be used in your image alt attribute and file names, to name a few.
* Meta Description: There's some debate over whether or not including target keywords in your text snippets helps rankings. But there's little doubt that having your optimized keywords here produces more clicks in searches, which is optimal.
* URL: Be sure to include keywords for SEO in file name slugs, like I've done with this page's URL. The page is about keyword optimization, so the slug name is /keyword-optimization.
* Site Structure: Keyword optimization is also critical to how you structure and organize your site content. Not only do you need to select the right keywords, but you need to group them hierarchically and order the corresponding pages on your website accordingly.