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Some basic guidelines for On-Page SEO
Creating content around specific keywords.
Formatting/designing your site so that the most important keywords are emphasized and appear near the top of the page.
Including the chosen keywords in meta tags.
Including the keywords in the navigation menu and other links.
Using your keywords in other parts of your site, such as the title of the page, the file name, etc.
Using related keywords on the site (see the question on LSI for more information).
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