soft articles are the great way of promotion in seo.
now my personal shortcuts on the soft articles writing are:
1 the value on the accumulation. after the continous efforts, i have achieved a lot of experiences.
2 the creativeness. the articles shall be creative to catch the vistor's attention
3 no excessed optimization. such as the adding of keywords, links, the lenght of contents,etc.
so find a good platform of articles to deliver regularly.