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E-Commerce SEO
Anybody who has tried to optimize an e-commerce site for the search engines can attest to the complexity of the task. E-Commerce requires specific SEO tactics and skills due to the very particular nature of an online store compared with a traditional content based website. While it is possible to optimize an online shop successfully, to accomplish so you'll need to keep the challenges of e-commerce SEO fresh in your mind. Unlike content based websites, e-commerce content is often concentrated on product descriptions, and this often causes duplicated content penalties for two reasons: Many similar items could have the same or similar description, and many online stores use the default descriptions provided by the manufacturer.
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