Many webmasters will try to write the articles to promote the websites. However, even though some webmasters have a good writing, his paper is not appealing to his visitors; all he can get is just some external links.
So how to solve the problems?
Firstly, the publishing platform must have a high rank. In this way, you will be easy to get the recognition of visitors.
Secondly, the title must be related to the related industry. Different setting of titles will bring different effects on the readability.
Finally, set some real cases. Let your articles to be perusable.