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Landing page:- it�s the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site.
When to use a Landing Page:-
You should create targeted landing pages anytime you can control where people will be coming from, and your goal is a specific transaction such as sales, registrations, sign-ups, etc. This is particularly true if you are paying for the traffic, with banner ads, sponsor links, or pay-per-click.
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