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� Natural/Organic Search Results - The results that most users are looking for. When we talk about search engine ranking, these are the results we�re talking about. The order of these results is determined by how relevant each is to the searcher�s query. Important: You can�t pay a search engine to give you a high ranking in the natural results. You can only get a high ranking if your content is seen as relevant and important by the search engines.

� Paid Listings - Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word that is related to their product or service. These ads look similar to the natural search results, but are normally labeled �Sponsored Links�, and normally take up a smaller portion of the window. The order of these results is determined mostly by how much each advertiser is prepared to pay.